Logo branding project for Eric Kim

Step 1: Playing around with visual elements with line work and symbols fitting the Eric Kim principals

You can see the evolution of the “M” crown and the more minimalistic/aggressive “K”

Step 2: Think about a more minimalistic design with just his initials EK

Here I took just the “E” and “K” combining them

Step 3: Take it even further with just a symbol as a visual image that would by symbolic as a standalone

You can see the finished logo at the Eric Kim website here